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Media reaction to this was, at least from the peers I spoke with, mostly positive. So when he took the stage at 9:57 I knew he’d do a short live introduction for those of us in the audience, followed by a filmed presentation that would roll exactly at 10:00 sharp. Steve Jobs often took the stage for keynotes a few minutes late Cook is always precisely on time. I knew we had the answer when Tim Cook took the stage, live, at 9:57am PT.

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One meta question heading into last week’s event was what form it would take? We knew it was back in the Steve Jobs Theater - the first event there since 2019 - but would it go back to the way things were pre-COVID, with much of it taking place live on stage? Or would Apple stick with the new entirely pre-filmed format - a format necessitated by COVID but fully embraced by Apple as an opportunity with new potential - and effectively just show a movie to those of us in the theater? Thoughts and Observations on Last Week’s ‘Far Out’ Apple Event Tuesday, 13 September 2022 The Event Itself

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But it’s always seemed a little incongruous that ostensibly professional press events doubled as in-company launch celebrations.Īnd it’s even more different for the zillions of people who only watched last week’s keynote from home (or, of course, work): there was applause inside SJT, but none of you heard it. Their enthusiasm was both genuine and contagious.

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It was fantastic fun in particular at the 2018 MacBook Air/iPad Pro event at the Brooklyn Academy of Music, when Apple invited hundreds of retail employees from around the country to be in the audience. I get it why Apple employees in the audience have always applauded so vigorously, and I get it why Apple has always made sure the audience has plenty of Apple employee ringers in the seats.

Employees and other attendees did break into applause multiple times, but they had to cut their applause short because the keynote film is edited for the streaming experience, and sustained applause would cause everyone in the theater to miss the next lines.įrom my (literal) perspective this is an improvement to the in-Steve-Jobs-Theater experience. That was true at WWDC, too, but it was really noticeable in the Steve Jobs Theater. I didn’t think about it until reading this just now, but in person, there’s a lot less applause in the audience now for these filmed keynotes.

Sitcom in front of a live studio audience in order to import in The show seem a little more important, sort of like filming a It also loses the live-showĭynamic of a bunch of Apple employees and invited guestsĪpplauding and cheering in the front rows of the theater, making What Apple loses in going entirely pre-taped is that frisson ofĮxcitement that comes from knowing that something could go wrongīecause it’s all happening live. I don’t want to get too circular, but here’s Jason Snell, linking to my piece today on last week’s event, regarding the pre-filmed format of the keynote: Tuesday, 13 September 2022 ‘Live, on Tape, at Apple Park’ ★ Now, well, Adobe’s status goes back to undisputed. I don’t think this acquisition was driven by revenue so much as by relevance. Adobe has had many competitors over the decades, but Figma was the first that seemingly was reducing Adobe’s relevance to professional designers.

It’s hard to overstate how profoundly Figma disrupted Adobe’s status as the undisputed leader in design tools, because Figma made collaboration a first-class part of its workflow. Millions of designers and developers and a loyal studentįigma’s breakthrough is that it was the first web-app to establish itself as a leading tool for professional designers.

Workflows, sophisticated design systems and a rich, extensibleĭeveloper ecosystem. Mobile and web applications to collaborate through multi-player It is making it possible for everyone who designs interactive In 2012, the company pioneered product design on the web. The combination of Adobe and Figma will usher in a new era ofįigma’s mission is to help teams collaborate visually and makeĭesign accessible to all. Today, Adobe announced it has entered into a definitive mergerĪgreement to acquire Figma, a leading web-first collaborativeĭesign platform, for approximately $20 billion in cash and stock.